Celebrity & pop culture
From Hollywood Stars to Micro‑Influencers: Why Brands Are Switching Their Advertising Playbook
Celebrity endorsements directly change what fans buy, watch, and share. A single star’s choice can turn a niche product into a mainstream craze, driving sales and shaping cultural conversations. 75% of millennials say a celebrity recommendation boosts their purchase confidence (Celebrity, 2024). Key Takeaways * … * Stars influence buying more than