Celebrity & pop culture
Ozone, Voice, and Money: How Korea’s Entertainment Industry Is Turning Air‑Quality Threats into Economic Opportunity
Seoul’s skyline may glitter, but the invisible veil of ground-level ozone is reshaping the city’s cultural pulse. In 2024, a string of high-ozone alerts coincided with record-breaking viewership spikes, prompting producers, actors, and investors to ask a simple question: can a pollutant become a profit driver? The answer